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Business Objective Delivery

  • Financial Targets – Delivery of the Budget and Target metrics of the assigned brand and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).
  • Market Share Targets – Determine and deliver market share targets.

Brand & Consumer Interface.

  • Brand Operating Plan (BOP) – Lead development of BOPs and execution of strategies and tactics based on approved resources.
  • Consumer Insights – Identify and execute the category learning plan to address consumer knowledge gaps, and provide inputs to the Sector Team on regional projects.
  • Communication Strategy – Execute and review the local communication strategy to support the BOP, and provide inputs to the Sector Team for the regional communication strategy.
  • Media Strategy, Planning and Execution – Develop and manage the execution of Brand media strategies with the Media Agency.
  • Consumer Promotions – Develop and execute Consumer Promotion programs to achieve sales and equity KPIs.
  • Communication Material Development – Develop and manage local communication materials working closely with creative agencies.
  • Advertising & Consumer Promotion Budget – Manage the Advertising and Consumer Promotion Budget
  • Consumer Response – Review monthly consumer feedback data and take appropriate actions in a timely fashion.


  • Product Development – Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations.
  • SKU Portfolio Management – Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
  • Pricing Execution – Develop and execute price increase/decrease plans based on the pricing strategy and BOP.
  • Packaging Development – Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products.
  • Quality – Communicate any quality issues to the P&TD and Sector Teams on a timely basis.

Customer Interface

  • Trade Promotion Plans – Provide input into the development of the Trade Promotion plan to drive efficient use of budget to drive volume sales
  • Merchandising – Provide input into the design and execution of merchandising materials.

Essential Qualifications

  • A minimum of bachelor’s degree preferably in Business Management/Marketing, and at least 4 years’ experience in brand marketing in the Pharma and FMCG industry.
  • He/she is should have good knowledge of brand development and brand growth in pharma and consumer goods industry dynamics.
  • Experience in stakeholder management and collaboration – working with sales, R&D, finance, legal etc.
  • Strong analytical skills and a keen sense of personal ownership with hands-on approach to manage the assigned brand and its initiatives.
  • Strong background in pharma marketing with a mix of digital, offline and BTL experience to execute end-to-end omni-channel plans
  • Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary.
  • Fluently in English & Vietnamese communication


  • 159 Điện Biên Phủ, Phường 15, Bình Thạnh, Thành Phố Hồ Chí Minh
  • Phone: (+8428).3937.1800
  • Email:

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